BEHAVIOR MODIFICATION: PRINCIPLES AND PROCEDURES, Fifth Edition, uses a precise, step-by-step, scientific approach to explain human behavior. Case studies and examples illustrate key principles.

Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

In this new edition of his critically acclaimed book, Jon Elster examines the nature of social behavior, proposing choice as the central concept of the social sciences. Extensively revised throughout, the book offers an overview of key explanatory mechanisms, drawing on many case studies and experiments to explore the nature of explanation in the social sciences; an analysis of...(展开全部)

1/3 of this book covers basic conditioning as seen in all animals, including humans. Much of this was established experimentally with rats and pigeons but the discussion here is in terms of humans. There are no diagrams or pictures in this section, which can get rather dry. The remaining 2/3 of the book covers topics associated more with humans such as thinking, private events,...(展开全部)

迈克尔·R·所罗门，美国圣约瑟夫大学人类科学学院消费者研究中心教授，致力于消费者行为和消费心理研究，在该领域做出了杰出的贡献。所罗门教授的研究兴趣包括：消费者行为与生活方式问题、网上研究方法学、产品的象征方面、时尚、装饰与形象心理学以及服务营销。 所罗门教授是行为科学/时尚文献中被引用最多的前15位学者之一，也是广告和营销领域中10个最多产的研究者之一。 南希·J·拉博尔特，哲学博士，旧金山州立大学服装设计和营销学教授，同时兼任消费者和家庭研究/营养学系主任一职，拉博尔特博士同时在南伊利诺伊斯大学、玛丽格罗夫学院和旧金山州立大学讲授时尚消费者行为和时尚营销学课程长达30多年。

The idea of duality has proved to be a powerful device in modern work on the economics of consumer behaviour. The authors have used duality to provide an integrated and accessible treatment of this subject. The book focuses on applications of the theory to welfare economics and econometric analysis. The book begins with four chapters that provide a self-contained presentation o...(展开全部)

Since his pioneering Since his pioneering application of economic analysis to racial discrimination, Gary S. Becker has shown that an economic approach can provide a unified framework for understanding all human behavior. In a highly readable selection of essays Becker applies this approach to various aspects of human activity, including social interactions; crime and punishmen...(展开全部)